Westfield

Web Augmented Reality
Gamification
Retail Innovation

Project

"Reindeer Rescue"

Services

Concept creation, creative strategy, technical design & development, measurement & analysis.

Year

2020

Summary

Zebrar worked with Westfield Shopping centres to create the world’s largest retail web AR activation, bringing joy to tens of thousands of families with a creative and safe digital activation to find Santa's reindeer across Westfield 43 shopping precincts. Shoppers could uncover 6 bespoke AR experiences across each shopping centre using our customized reindeer finder compass based on GPS coordinates. Shopper engagement far surpassed all expectations and KPIs with over 48,000 unique participants.

Westfield - Reindeer Rescue

Westfield

Augmented Reality | Gamification | Retail Innovation