Volkswagen

Web Augmented Reality

Project

Volkswagen Virtual Showroom

Services

Custom Web AR, user experience and design, QA, measurement & analytics.

Year

2020

Summary

To help Volkswagen launch their first virtual car showroom in augmented reality for the web, our custom-built AR technology lets shoppers view and customize cars through their devices, as well as connect them with an option to arrange a test drive or even buy the vehicle online. The online experience was created in partnership with Tribal, and helped Volkswagen's website traffic hit record highs, increasing by 18% in 2020, and selling more than 900 cars or service packages online in the quarter after launch.



Volkswagen's Virtual Showroom

Volkswagen

Web Augmented Reality | Ecommerce