Salesforce

The Connected Forest at Dreamforce 2019

Samsung x Optus 5G

AUGMENTED REALITY | RETAIL INNOVATION | 5G

IBM 

360 Interactive Roaming Truck

Samsung x Optus 5G

Augmented Reality
Retail Innovation

Project

Samsung x Optus 5G

Services

Augmented reality creative and technology development; Quality Assurance and Testing; Onsite support

Year

2019

Summary

Zebrar (formerly Virtual Immersive) collaborated with Samsung and Optus 5G to allow customers visiting the flagship George Street store to experience what Sydney’s busiest street was like in 1900 and what could lie ahead in 2030 using AR and connected by Optus 5G. Not only did this give George Street customers a unique opportunity to take a peek at Sydney in the past and future, but it allowed us to test the latest augmented reality technology on the Optus 5G network.

When viewed through the lens of the phone, users could see, and move around, a historically accurate 1900 George Street, complete with the 1900 architecture, moving trams, horse and carts and people strolling down the street as a visual overlay on their real world camera view.

This is a perfect example of how AR can literally bring history to life.Through immersive augmented reality we can engage with history, as photoreal moving imagery of historical scenes are tracked with extreme accuracy onto the world around us.  As we move around environments, the AR images change in real time, with high resolution, high quality graphics being rendered in the cloud and pushed to our mobile devices via the 5G network.  Unlike a 2D photo or video, AR is an immersive experience allowing the user to walk around the fully 3D space, moving up close to and around objects to see their full detail.


Scan to view the Amarok V6 WSeries in AR

Samsung x Optus 5G

AUGMENTED REALITY | RETAIL INNOVATION | 5G
CEO in VR headset