MuleSoft (a Salesforce brand) wanted attendees of the 2019 Dreamforce conference to understand that the first step in building a connected customer experience is to integrate data sources with MuleSoft APIs (Application Programming Interfaces). Inspired partly by the interconnected root system of redwood trees and partly by Dance Dance Revolution, we worked with Spinifex to create The Connected Forest, an interactive floor game where players learned about the power of Mulesoft APIs.
As a multiplayer game, conference visitors worked together to connect the trees’ roots, representing data sources. Through the gameplay, visitors learned that MuleSoft’s APIs would help them build better, faster data connections. The experience lived in Integration Grove, MuleSoft’s innovation zone at Dreamforce. After playing in The Connected Forest, attendees visited the BMW station to learn how BMW used MuleSoft APIs to build a connected customer experience.
Zebrar developed the game on a large interactive floor game board (interactive floor screen) with the leaderboard promoted throughout the event. We used carefully curated audio and lighting to heighten interactivity and immersion.