Salesforce

The Connected Forest at Dreamforce 2019

Salesforce | Connected Forest

EXPERIENTIAL | GAMIFICATION | INTERACTIVE

IBM 

360 Interactive Roaming Truck

Salesforce | Connected Forest

Experiential
Fan Engagement
Gamification

Project

Dreamforce - The Connected Forest

Services

Technical Integration & Development, On-site Support, Quality Assurance

Year

2019

Summary

MuleSoft (a Salesforce brand) wanted attendees of the 2019 Dreamforce conference to understand that the first step in building a connected customer experience is to integrate data sources with MuleSoft APIs (Application Programming Interfaces). Inspired partly by the interconnected root system of redwood trees and partly by Dance Dance Revolution, we worked with Spinifex to create The Connected Forest, an interactive floor game where players learned about the power of Mulesoft APIs.

As a multiplayer game, conference visitors worked together to connect the trees’ roots, representing data sources. Through the gameplay, visitors learned that MuleSoft’s APIs would help them build better, faster data connections. The experience lived in Integration Grove, MuleSoft’s innovation zone at Dreamforce. After playing in The Connected Forest, attendees visited the BMW station to learn how BMW used MuleSoft APIs to build a connected customer experience.

Zebrar developed the game on a large interactive floor game board (interactive floor screen) with the leaderboard promoted throughout the event. We used carefully curated audio and lighting to heighten interactivity and immersion.  


Scan to view the Amarok V6 WSeries in AR

Salesforce | Connected Forest

EXPERIENTIAL | GAMIFICATION | INTERACTIVE
CEO in VR headset