Recognized as the "Best Sports Campaign" of 2020 worldwide by Neilson and honored with an International ECHO Award for 'Best Video Content'.

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Zebrar worked with Octagon to provide AFL Swans fans with the ability to see their fan history play as a bespoke movie. We developed bespoke technology and a unique algorithm that used real fan data to instantly create personalized video content with over 5 million possible variations, resulting in unique content for each individual fan.

Using our digital kiosk, fans could also take a selfie with their favorite Sydney Swans players for a personalized memento to share with their friends and family. This immersive fan engagement experience was sponsored by QBE insurance, cementing their affiliation with the sports federation in the hearts and minds of AFL fans.

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CLIENT: QBE

‍AGENCY: Octagon

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