QBE Insurance

Fan Engagement
Interactive Digital Screens
Experiential

Project

Sydney Swans Fan Engagement Experience

Services

Technology development & build, quality assurance, live support, measurement & analytics

Year

2020

Summary

Recognized as the "Best Sports Campaign" of 2020 globally by Neilson and winner of an International ECHO Award for 'Best Video Content'.

Zebrar worked with Octagon to provide AFL Swans fans with the ability to see their fan history play as a bespoke movie. Leading the technology integration, we developed bespoke technology and a unique algorithm that used real fan data to instantly create personalized video content with over 5 million possible variations, resulting in unique content for each individual fan.

Using our digital kiosk, fans could also take a selfie with their favorite Sydney Swans players for a personalized memento to share with their friends and family.

This integrated fan engagement experience was sponsored by QBE insurance, cementing their affiliation with the sports federation in the minds of AFL fans.


QBE Insurance

QBE Insurance

Interactive Screens | Personalized Video | Fan Engagement