QBE Insurance

Fan Engagement
Interactive Digital Screens
Experiential

Project

Sydney Swans Fan Engagement Experience

Services

Technology development & build, quality assurance, live support, measurement & analytics

Year

2020

Summary

We worked with Octagon to provide Swans fans with the ability to see their fan history play as a bespoke movie. We built a fun, interactive microsite that captured personal memories and transformed this into a personalized movie that heroed them as a fan and celebrate the many moments they have witnessed over the years. Using our digital kiosk, fans could also take a selfie with their favorite Sydney Swans players with a personalized memento to share with their friends and family. This integrated fan engagement experience was sponsored by QBE insurance, cementing their branded affiliation with the sports federation in the minds of AFL fans.


QBE Insurance

QBE Insurance

Interactive Screens | Personalized Video | Fan Engagement