City of Melbourne

Web Augmented Reality
Experiential

Project

Santa's Spectacles

Services

Concept creation, creative strategy, technical design & development, web augmented reality, measurement & analysis.

Year

2020

Summary

Zebra collaborated with Traffik Group to create a highly detailed web augmented reality activation called “Santa’s Spectacles" to encourage a safe and highly engaging winter wonderland experience for visitors to Federation Square in Melbourne over the 2020 Christmas period.

City of Melbourne - AR Experience

City of Melbourne

Augmented Reality | Experiential | Tourism