After IBM acquired Redhat software in 2019, they wanted an innovative way to educate their customers on the value of the newly acquired platform for developers and IT operations managers.

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Under the creative direction of our Spinifex, Zebrar developed an interactive web experience called “Doors to more” that taught IBM customers how to unlock the value of Red Hat Marketplace offerings. Behind each of 12 doors, users could explore different interactive experiences that explained the software’s inherent value such as cost savings, time efficiency and control. 

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This real-time, interactive web environment immersed users inside the Redhat marketplace using a combination of Unity real-time environments and traditional 2D animation. Creative and visual direction by Spinifex, technical development and execution by Zebrar.

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