To celebrate Easter 2024, Zebrar set out with a dual mission for Coles and Cadbury: to provide guests with a traditional Easter egg hunt experience while also developing a captivating game that encourages repeat visits. To achieve this, Zebrar conceptualized and brought to life a 360-degree Augmented Reality (AR) portal that transported participants into a magical world inspired by Cadbury chocolate's new packaging range. The immersive experience was designed to surprise and delight guests, featuring moments like Humpty falling from a treehouse, breaking apart to reveal chocolate beans spilling from his belly. The interactive environment allowed guests to explore and engage with the paper craft environment and characters before participating in the timed easter egg hunt game with a chance to win an instant prize and go into the draw for the major prize.
Implementation and Impact:
Zebrar provided a unique and enchanting Easter experience for participants by creating an environment that not only encouraged exploration and interaction but also incentivized repeat visits through the allure of instant prizes and a major giveaway.