Woolworths Supermarkets

Augmented Reality
Retail Innovation
Gamification

Project

Woolworths Rewards

Services

Augmented Reality, Facebook Chatbot, Social Adverts

Year

2019

Summary

Zebrar used the magic of Augmented Reality to create a rewarding and interactive experience for the Woolworths Rewards Christmas campaign. In collaboration with the Facebook Creative Shop, we created an AR filter that allowed Woolworth's customers to grow their own virtual Christmas tree.  For every 5 virtual trees planted, Woolworths pledged to plant a native Australian tree in real life.

To bring this campaign to life we created the following:

  1. Facebook & Instagram Ads
  2. Facebook Chatbot
  3. Facebook Augmented Reality Filter

Woolworths Supermarkets Social AR

Woolworths Supermarkets

Facebook Chatbot | Augmented Reality | Gamification