Salesforce

The Connected Forest at Dreamforce 2019

Tramsheds Retail Precinct

Tramsheds Retail Precinct | Augmented Reality & Wayfinding

Augmented Reality | Retail Innovation | Experiential

IBM 

360 Interactive Roaming Truck

Tramsheds Retail Precinct | Augmented Reality & Wayfinding

Augmented Reality
Retail Innovation
Experiential

Project

Tramsheds Uncovered

Services

Augmented reality, Digital Creative and Concept Development.

Year

Summary

Zebrar partnered with VANDAL to build a bespoke Augmented Reality experience for the Tramsheds Retail and Restaurant precinct, bringing to life the rich artistic history of the early 2000s when the abandoned sheds were a place of activity for local street artists.

Wayfinder markers were located strategically throughout the centre to give directions in AR when scanned and provide additional information about each venue (retailers and restaurants). Markers also revealed historic artworks on their original heritage walls.

Tramsheds Retail Precinct

Tramsheds Retail Precinct | Augmented Reality & Wayfinding

Augmented Reality | Retail Innovation | Experiential
CEO in VR headset