Every year Skittles gives up their rainbow in support of LGTBQIA+ rights for Mardis Gras. To support this year’s campaign, we worked with our partners at Mars and Thinkerbell to create a mobile first experience to educate younger audiences and support LGTBQIA+ communities in rural Australia.

Using our custom mobile web technology stack, the team created a mesmerizing, interactive rainbow launched across the sky during the week leading up to and during Mardis Gras.

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Each color of the rainbow launches a different interactive experience, educating and empowering young audiences about LGTBQIA+ inclusion and rights.