Salesforce

The Connected Forest at Dreamforce 2019

Mars - World's Biggest Rainbow in AR

Mars | Interactive AR Rainbow

WEB AUGMENTED REALITY | WEB 3.0 | EDUCATION

IBM 

360 Interactive Roaming Truck

Mars | Interactive AR Rainbow

Augmented Reality
Experiential
Fan Engagement
Metaverse Experiences
Retail Innovation

Project

The World's Biggest Rainbow

Services

Augmented reality design and development, technical design, execution and production.

Year

2022

Summary

Every year Skittles gives up their rainbow in support of LGTBQIA+ rights for Mardis Gras. To support this year’s campaign, we worked with our partners at Mars and Thinkerbell to create a mobile first experience to educate younger audiences and support LGTBQIA+ communities in rural Australia.

Using our custom mobile web technology stack, the team created a mesmerizing, interactive rainbow launched across the sky during the week leading up to and during Mardis Gras.


Each color of the rainbow launches a different interactive experience, educating and empowering young audiences about LGTBQIA+ inclusion and rights.


Scan to view the Amarok V6 WSeries in AR

Mars - World's Biggest Rainbow in AR

Mars | Interactive AR Rainbow

WEB AUGMENTED REALITY | WEB 3.0 | EDUCATION
CEO in VR headset