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IBM | 360 Interactive Truck

VIRTUAL REALITY | ENGAGEMENT | EDUCATION

IBM 

360 Interactive Roaming Truck

IBM | 360 Interactive Truck

Interactive Digital Screens
Virtual Production
Metaverse Experiences

Project

360 Interactive Truck

Services

Virtual reality, high-end visual effects, real time interactive theatre.

Year

2020

Summary

Zebrar worked with Spinifex to create an interactive 360 experience, showcasing the utility of IBM technology in various industries including Supply Chain, Emergency Response, Transportation and Banking. These interactive, virtual case studies showcased how IBM technology makes people's lives better in meaningful ways, everyday.

Our CG artists used Unreal Engine to create four 360 computer generated, photo-real environments, each with interactive touch points to enhance depth and engagement with the story. The team also created four highly realistic human avatars that used a custom built facial animation pipeline.

This dynamic content was primarily experienced inside a converted broadcast truck containing multiple touch screens for visitors to interact with, which traveled to events throughout the United States.

IBM | 360 Interactive Truck

VIRTUAL REALITY | ENGAGEMENT | EDUCATION
CEO in VR headset