In 2019, Grey Goose created a world-first traveling summer experience, known as the "Fountain of Goose". In order to amplify the on ground experience for consumers, we partnered with the Grey Goose brand via OMD Create and Snapchat to create a gamified Snap Lens that included both front and world lens components. Grey Goose became the first vodka brand, in the alcohol category in Australia, to create a gamified world lens via Snap. The Grey Goose lens was accessible to Snapchat users through a number of avenues, including the Snap Lens carousel for those within the target audience group, through Snap Ads, and through a Snap Code located at the Fountain of Goose on ground activation. As a result, over 1 million users interacted with the lens since the campaign launched in October 2019.